Coming Soon (2008) - 1/4

Long-haired Asian ghost hags and jump scares are old, tired, worn out, right? Right! Which is why Coming Soon is at times embarrassing to watch; it's doing the same old tricks, tricks that kids are doing on their own youtube videos these days. If a film can't outdo a twelve-year-old's youtube video, it's got big problems.

Coming Soon has an utterly predictable story. The first five minutes are so free of subtlety I had guessed the "shocking" twist right there at the beginning. It was just a matter of waiting for its main characters to figure out. Chen, the protagonist, is a cinema employee getting into the bootlegging industry. It just so happens the one film he chooses is haunted by the ghost of the film's eye-plucking hag villain. Whoever sees a certain scene in the film ends up dead and inside the movie.

The film plays out exactly as you might expect, with Chen and his girlfriend launching an investigation, eventually finding the truth, and then realizing they must stop the film from being distributed before it's too late. There are some inventive moments in the last twenty minutes, involving a deja vu scene of sorts. I was fairly impressed and entertained by that, but it's too little too late.

While I wouldn't dare give the film credit for having a theme, because it doesn't, it unwittingly explores an issue that's very fascinating to me. That's the difference between watching theatrical gore and violence and watching real gore and violence (which some people on this board do). I don't believe there is any relationship between these activities, other than that some horror fans are confused into thinking there is. Theatrical gore is a game you play with the filmmaker: 'try your best to horrify me.' Real gore is making a spectacle of someone really being hurt and/or killed.

Unless you can't get enough of Asian oh-so-creepy ghost women jumpcutting right in front of the camera with a sudden loud noise on the soundtrack, miss Coming Soon. It is a decent idea that was in need of a good screenplay to make it work and it didn't get it.